Waking Up In Vegas Analysis

In this video we can see heavy use of synchronised editing. The lyrics match the visuals well and the video is set in the surroundings that the lyrics relate to. There is equal use of performance and narrative throughout as she is lip syncing to the music as she goes through the narrative. In relation to Andrew Goodwin's theory of visual style we can see that there are several close ups of the artist throughout, both of her lip syncing to the song and full body shots with reference to looking. We as the audience are made to look at Katy in a voyeuristic way as the camera pans her body in tight clothing, for example when she gets out of the limo at 49 seconds. The lip syncing is integrated well into the narrative, as throughout she mimes them at her boyfriend as though in conversation. This works well with the lyrics as they are written as though directed at somebody else.

In terms of mise-en-scene we can tell it has been well thought out. The song is about Vegas and the visuals reflect this, with the majority of the action set in casinos and hotels. Katy herself changes outfit several times throughout and these match the scenario or backdrop well; this is a convention of pop videos whereas in a rock video the band might wear the same outfit throughout and it would reflect the bands image rather than setting or song. The colours in the shots never clash and the backdrop, her outfits and her make up blend well together. However, the outfits of her boyfriend and extras don't have to match as she is the star. Although we are creating a rock video for our coursework this cohesive style in the mise-en-scene is something we will aim to recreate.

The lyrics and video establish a mood and an image rather than a meaning, the song is fun and upbeat whilst the visuals are colourful and interesting and concentrate more on the artist and her looks and image rather than conveying a meaning.

In this video we can see that whilst it proves Laura Mulvey's theory it also disproves it. Although we are made to look at Katy in a voyeuristic way she is there for narrative purposes as well as display. Although she could be objectified by a male audience due to her clothing and the way she looks seductively at the camera, she is the dominant feature in the video and in this way has control over her audience.