Monday, 31 January 2011

Our Blog

Dear Mr/Ms examiner, welcome to our blog. Here you'll find lots and lots of hard work. Our final work has been posted just below and everything else is organised by labels on the right hand side for your ease. Thankyou :)
Maz and Dan
xx

Wednesday, 26 January 2011

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



This argument opens the video. It is reminiscent of the fall out between Carl and Pete that the song is about, however challenges conventions as the fight is between members of the opposite sex. Both actors are dressed in rock style clothing, in fitting with the genre and the style of The Libertines. This argument sets up the rest of the action in the video and serves as a catalyst for Joe's behaviour - as he is angry he drinks, smokes and plays music. This is a more toned down version of Pete Doherty's own behaviour.



With the opening scenes of Joe I chose to take all of the cover off the bed to make it look more dirty and rock n roll, this is a convention of music videos in this genre as many of them take place in dirty looking houses with unmade beds. The white flash at the start may represent daylight and create a sense of uneasiness. The high angle on Joe makes him look small and weak, which shows how unhappy he is. The fact that it is the middle of the day shows that he has woken up really late and doesn't really care.



The outfit I had Joe wear fitted the genre well - Checked shirt, t-shirt with a band name on, jeans, scruffy trainers. The messy, curly hairstyle also fits with conventions and is reminiscent of Doherty's own. He still has a Reading wristband on that we see close up, showing again how unclean he is and the kind of music he likes. He was just woken up and is already in his clothes - all that he has to put on is his shoes. This and the fact that he has this outfit on for both the argument and the performance shows that he doesn't care about his appearance and again that he is unclean - a convention of this genre.



In this scene Joe is up and gets ready - for him this is simply splashing his face with water and having a cigarette. This coupled with the fact that he is smoking in the bathroom - over toothbrushes etc - shows his uncaring attitude and lack of respect for anything or himself. His eyes are bloodshot, there are bags under them and he looks generally rough. This general uncleanliness and lack of care is a convention of this genre. Switching between the mirror and him breaks up the action and makes it less dull - this was challenging to film as I had to stand slightly to the side to avoid being seen in the mirror.



When choosing an audience I decided to create one that was made up entirely of girls. This firstly sets up a reverse male gaze, and in turn makes the band seem more attractive as so many women are excited to see them. It is also similar to The Libertines as many of their fans are young females. The girls are smiling, dancing and trying to get close to the band - further reinforcing the fact that they really like them.



Took a lot of inspiration from The Libertines themselves, firstly with the Guerrilla style of the performance in the attic. I put union jack flags on the ceiling as these are a convention of The Libertines. The shaky camera with the slight high angle of the girls drinking and dancing shows the rock lifestyle and makes them look like they're having a lot of fun at the performance.



I had my band and audience drinking and smoking for much of the video and the photographs as this fits the genre and lifestyle of Pete Doherty and The Libertines. It portrays their recklessness and the fact that the entire band are drinking shows how little they care about themselves or the quality of the performance - they are purely out for a good time. This is another convention of videos in this style as nothing is choreographed or well planned - they are just winging it.



Close ups of instruments show that the band are actually playing them and having close ups of the drummer's pedals etc as the sound is heard is a convention of rock music videos. It shows that they are musicians who do everything themselves. Editing to the beat is also something that is done in all music videos, not just rock ones.

CLICK TO ENLARGE ANALYSIS OF POSTER AND DIGIPAK



Tuesday, 25 January 2011

Evaluation Question 2

2. How Effective Is the Combination of Your Main Product and Ancillary Texts?



Evaluation 2

Monday, 24 January 2011

Evaluation Question 3

What Have You Learnt From Your Audience Feedback?



I cannot find both copies of my digipak anywhere currently, however when I do I will also post the before and after versions of that.



Here is the official feedback that we received from our teachers after the draft. I wrote on ways that we were going to change the video and as you can see we managed to fix every fault that our teachers found with it.



Sunday, 23 January 2011

Evaluation Question 4

Evaluation 4: How Did You Use New Media Technologies In The Construction, Research, Planning and Evaluation Stages?



I used:
Sony Vegas, Canon video camera, Dell laptop, Blogger, CS4, PC, Scribd, Movie Maker, Prezi, MS paint, Tubechop, BlackBerry, Microsoft Word.

Evaluation 4

Friday, 21 January 2011

How did you use media technologies in the construction and research, planning and evaluation stages?

In what ways does your media product use, develop or challenge forms and conventions of real media products?

In terms of real media products our main source of inspiration was the Libertines live performances, from Top Of The Pops footage and more recently Reading festival. We then looked at The Libertines official music videos for inspiration on mise en scene, we then looked at related artists from our own knowledge and recommended views, including Stiff Little Fingers, Sex Pistols, The Skids, The Buzzcocks, Happy Mondays and Joy Division, to have a more in depth understanding of common features of this genre.


Joy Division - Love Will Tear Us Apart
Uploaded by hushhush112. - Music videos, artist interviews, concerts and more.


Seeing as many of the bands which are similar to the Libertines are from the 80’s and late 70’s i feel whatever our video would look like, it would always challenge current forms of conventions. Myself and Marianne worked with this by looking at the changing nature of music videos by looking at various genres through music channels and Youtube. I came up with the storyline of how two people would get ready after a rough night and to reunite and to break up this footage we would use maz’s attic room for the location of a live concert, after coming up with this idea i searched for similar styles of video on youtube where i remembered such videos, i took strong inspiration from Joy Division- Love will tear us apart video where i trie
d to incorporate Ian Curtis’ actions and devotion. In terms of a live gig scene myself and Marianne wanted a “skins party” style where the camera is distorted to feel like the viewer is taking drugs, I also wanted to include union jacks to represent a strong british element similar to the Libertines. I feel our main media product is more in line to the current magazine publishers of NME and Kerrang than to current music videos, seeing as magazines seem to represent a wider audience than music videos which seem to be more amount competing to be the most expensive and use the most special effects.





This videos includes many similarities in movements created by our band, ian curtis motions when similar are nearly exactly the same as Joe's and the guitarists is very similar to the actions of owain.

In summary of my main piece i feel we go against current conventions in pop music such as sticking to a more real life approach with a live appearance, i also feel our style of video goes against the more alternative style such as Foals and The Courteeners, such videos consist more of a short film.

For my ancillary Product i chose to follow current conventions as i drew heavily from the Smiths cd covers, i used a simple image featuring a person similar to all of the smiths albums and then to put a color filter over the top using photoshop. I used the most of existing media elements in my cd cover, i used the font like the foals total life forever but with inverted colours, the back cover being very simple was similar to those of 80’s pop groups such as new order. The main convention of todays indie bands is to not feature the name of the band on the front cover this is to confuse the audience. I feel my main cover does not go against current elements but takes the best of a variety of a genres to create a new look.



I was especially creative for my cd booklet, i always wanted to do a rough style of lyrics, i tested with these using various backgrounds and fonts on photoshop and by hand. I chose to use a stained paper effect to give it a rough urban feel similar to the artist but different to anything done within this genre. I took alot of inspiration from Pete Doherty’s life than of the life of the libertines, taking more time to look through babyshambles back catalogue and Pete Doherty’s solo material. This backed up my idea which i got from Pete Doherty’s Book of Albion. I feel this product defies all current Cd booklets as the look at the moment is too feel crisp, clean and fresh while my cd booklet is more of the convention of the punk, post-punk era.



I chose to design my Album poster to be simplistic yet engaging. My first draft consisted of the same image but without a plain straight border. This looked adequate but didn’t match my genre at all. I therefore changed this to a more ragged/rough edge this was created by tracing over the outline of the image several times with my bamboo tablet using the pen tool on photoshop, by using the bamboo tablet this gave me a unique style to my image and doesn’t comply to the more modern forms of band poster advertising, such as Ce lo Green. I wanted to use simple wording and for my poster to have a minimalistic look which is used in current music magazine posters, while looking at the maccabees tour poster which isn’t similar to the style of the Likely Lads i came across a plain but very bold font, which i found online at freefonts.co.uk, i used this in my work to contrast with the rough look of the band image.

Overall i feel my media products were formed from a loose initial view then after thorough research and planning i came up with a more solid idea which was influenced by current conventions, but i feel our product didn’t copy an idea, i feel i took pieces from various media elements and added them together while adding my personal touch.

What have you learned from your audience feedback?