This argument opens the video. It is reminiscent of the fall out between Carl and Pete that the song is about, however challenges conventions as the fight is between members of the opposite sex. Both actors are dressed in rock style clothing, in fitting with the genre and the style of The Libertines. This argument sets up the rest of the action in the video and serves as a catalyst for Joe's behaviour - as he is angry he drinks, smokes and plays music. This is a more toned down version of Pete Doherty's own behaviour.
With the opening scenes of Joe I chose to take all of the cover off the bed to make it look more dirty and rock n roll, this is a convention of music videos in this genre as many of them take place in dirty looking houses with unmade beds. The white flash at the start may represent daylight and create a sense of uneasiness. The high angle on Joe makes him look small and weak, which shows how unhappy he is. The fact that it is the middle of the day shows that he has woken up really late and doesn't really care.
The outfit I had Joe wear fitted the genre well - Checked shirt, t-shirt with a band name on, jeans, scruffy trainers. The messy, curly hairstyle also fits with conventions and is reminiscent of Doherty's own. He still has a Reading wristband on that we see close up, showing again how unclean he is and the kind of music he likes. He was just woken up and is already in his clothes - all that he has to put on is his shoes. This and the fact that he has this outfit on for both the argument and the performance shows that he doesn't care about his appearance and again that he is unclean - a convention of this genre.
In this scene Joe is up and gets ready - for him this is simply splashing his face with water and having a cigarette. This coupled with the fact that he is smoking in the bathroom - over toothbrushes etc - shows his uncaring attitude and lack of respect for anything or himself. His eyes are bloodshot, there are bags under them and he looks generally rough. This general uncleanliness and lack of care is a convention of this genre. Switching between the mirror and him breaks up the action and makes it less dull - this was challenging to film as I had to stand slightly to the side to avoid being seen in the mirror.
When choosing an audience I decided to create one that was made up entirely of girls. This firstly sets up a reverse male gaze, and in turn makes the band seem more attractive as so many women are excited to see them. It is also similar to The Libertines as many of their fans are young females. The girls are smiling, dancing and trying to get close to the band - further reinforcing the fact that they really like them.
Took a lot of inspiration from The Libertines themselves, firstly with the Guerrilla style of the performance in the attic. I put union jack flags on the ceiling as these are a convention of The Libertines. The shaky camera with the slight high angle of the girls drinking and dancing shows the rock lifestyle and makes them look like they're having a lot of fun at the performance.
I had my band and audience drinking and smoking for much of the video and the photographs as this fits the genre and lifestyle of Pete Doherty and The Libertines. It portrays their recklessness and the fact that the entire band are drinking shows how little they care about themselves or the quality of the performance - they are purely out for a good time. This is another convention of videos in this style as nothing is choreographed or well planned - they are just winging it.
Close ups of instruments show that the band are actually playing them and having close ups of the drummer's pedals etc as the sound is heard is a convention of rock music videos. It shows that they are musicians who do everything themselves. Editing to the beat is also something that is done in all music videos, not just rock ones.
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