Audience

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I have created this dual slide powerpoint to give a visual perspective of our audience. The audience profile slide shows how our target audience aren't likely to conform to society, but are likely to conform in their own common groups. This makes the beliefs, likes/dislikes and interests of their own group very powerful.

To create a model template i have used the character creator from Scott Pilgrim Vs The World, firstly because this has the outfits and style from the indie genre and secondly this film is one of the more modern forms of media to strongly appeal to our genre. I have made our typical age as 16-28 as at this age teenagers have much more access to social media, this helps to find out about unique bands and also to sample some of their music for free such as myspace music, spotify and itunes preview. Another reason why this age is important, is that many gigs sound more appealing, it offers a way for middle/late teenagers to socialise with band members typically there own age.

Common dislikes are generic fashion labels as i have put Henleys as an example. Most indie followers tend to look down on the mainstream music scene as it doesnt express individuality or creativity. Other dislikes include massively popular bands as they dont feel theyre in it for the music anymore.